Reviewed · LONDON TOURS
ABBA Voyage Tickets in London
ABBA Voyage turns a pop concert into a full-on show experience. You get lifelike ABBA avatars backed by a 10-piece live band, plus motion-capture tech in a custom-built arena. It is a 1 hour 40 minutes night out that feels like London is projecting pure nostalgia right onto the stage.
I especially love the way the performance blends physical and digital elements without feeling like you are watching a screen from the back row. The music still drives everything, and the visuals support it instead of taking over. My other favorite part is that you can pick your seating area ahead of time, including a dancefloor option.
One drawback to consider is crowd comfort and behavior. The dancefloor is standing only, and the venue can feel jam-packed, so if you need a quieter, more spacious vibe, choose seated blocks.
In This Review
- Key highlights at a glance
- What ABBA Voyage is really like inside the ABBA Arena
- Your 1 hour 40 minutes: how the pacing works
- Choosing seats vs the dancefloor (and what that changes)
- Ticket value: why $68.25 can make sense
- Getting your mobile ticket to scan without stress
- The show itself: avatars, sound, and the “can this be real?” factor
- Comfort tips for a crowded, high-energy night
- Who ABBA Voyage is best for
- Should you book ABBA Voyage tickets in London?
- FAQ
- How long is the ABBA Voyage show?
- Is food included with the ABBA Voyage ticket?
- Are tickets mobile, and will I get confirmation?
- What seating options are available?
- Where is the experience located?
- Can I cancel or change my ABBA Voyage ticket?
Key highlights at a glance

- Custom-built ABBA Arena designed for a full production, not a converted theater
- Lifelike avatars paired with a real 10-piece live band for solid sound and energy
- Seating choice at booking, including seated blocks A to H and J to K
- Dancefloor is standing only, great for dancing, less great for personal space
- Mobile tickets with confirmation received at booking
- Plan for smooth entry, since scanning issues have happened in the past
What ABBA Voyage is really like inside the ABBA Arena

ABBA Voyage is the long-awaited ABBA show people have talked about for years, and it has a very clear pitch: it is a concert, powered by a live band, with ABBA brought to life through motion-capture performance. The show takes place in the custom-built ABBA Arena in London, so the space is built for sightlines, sound, and production cues.
What I like about this approach is that it is not just about the visuals. The music experience stays front and center, and you are not stuck trying to interpret what is happening on a screen. Expect a polished, high-energy atmosphere where the band and the visuals move together, like the show is one single machine.
You should also calibrate your expectations around tech. Some viewers love the realism so much that it feels like real performers, while others find the avatar movement a bit robotic at times. Either way, the show is designed to make you feel you are watching a brand-new kind of live pop event.
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Your 1 hour 40 minutes: how the pacing works

The total duration is about 1 hour 40 minutes, give or take. That matters because it is long enough to feel like a full evening, but short enough that you are not spending the entire night trapped in the arena.
In practice, you will want to arrive ready to settle in fast. The show is structured to keep momentum, so think of your pre-show time as setup and mindset, not as a long hangout. If you are planning to buy drinks, use the moments before the show really starts.
Also, remember food and beverages are not included. I would budget for snacks or a drink before you go in, or right after you get seated, so you do not spend the whole first half of the show thinking about a missed opportunity.
Choosing seats vs the dancefloor (and what that changes)

You can choose your seats at booking, and that is a big deal for an experience like this. The seated areas are blocks A, B, C, D, E, F, G, H, J, K, and those areas are seated. If you want comfort, steadier footing, and an easier time watching the production, pick one of these blocks.
The dancefloor section is standing only, which changes the entire feel of the evening. It is ideal if your goal is to sing out loud and move with the crowd, but you should go in knowing it can be crowded and that people around you will affect the experience. A couple of reviews point out that dancefloor space can get uncomfortable, especially when the floor feels more like first-come movement than a calm, organized seating plan.
If you are sensitive to noise, heat, or personal space, seated blocks are usually the safer bet. If you are a dancer and do not mind standing, the dancefloor can feel like the whole arena turns into a party.
Ticket value: why $68.25 can make sense

At $68.25 per person, ABBA Voyage is not a budget ticket. But it can still be good value if you treat it like buying access to a major London production, not just another concert ticket.
Here is what you are paying for, in practical terms: a custom venue, a live 10-piece band, motion-capture performance, and a show format that is hard to replicate. It is also a ticket you can secure in advance so you do not roll the dice on last-minute availability. The average booking window is about 59 days in advance, which tells me the smart move is planning ahead.
Where value can feel weaker is what is not included. Food and beverages are not part of the ticket price, and that is where costs can creep up fast in a big arena setting. One review even flagged that the price felt high because there was no souvenir item or included water. The takeaway: if you want the best value, set a spending plan before you arrive.
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Getting your mobile ticket to scan without stress

Your ticket is a mobile ticket, and you get confirmation at the time of booking. The experience provider is TTG Encore, and the show is near public transportation, which makes it easier to reach without planning a whole day around parking.
That said, I would not ignore the history of entry issues some people have faced. Several reviews describe problems where tickets did not scan, whether using printed copies or the app. The frustrating part is that you may need extra time to get resolved if your ticket does not work at the gate.
So here is the practical strategy I recommend:
- Keep the ticket in your phone app ready to display immediately.
- Also keep the booking email details accessible on your phone.
- If anything looks off, be calm and ready to get help from the ticket team rather than arguing with the queue.
Time matters because one review mentioned missing the first song after a long resolution delay at the entry point. You do not want that, especially since the show is designed to pull you in right away.
The show itself: avatars, sound, and the “can this be real?” factor

ABBA Voyage is built around ABBA’s hit catalog and a setlist designed to satisfy both longtime fans and people who just know the most famous songs. The core wow factor is the combination of lifelike avatars and a live band performing alongside the production.
In simple terms, you are watching a concert that has cinematic production values. The lighting and visuals support the story beats, and the band keeps the music grounded in something you can feel in the room. Reviews consistently highlight how realistic the avatars can feel, to the point where you forget for a moment that the performers are not physically present in the way a traditional concert works.
Now for balance: not everyone reads the movement the same way. A few people feel the digital avatars sometimes look more game-like than fully human. That does not mean the show is bad, it just means you should treat it as a new media type of performance, not a perfect substitute for a real band on stage.
Either way, the live-band element is the anchor. It is what helps the show land as music first and tech second.
Comfort tips for a crowded, high-energy night

ABBA Voyage can feel packed, especially if you are on the dancefloor. Heat builds fast in a dense crowd, and sound levels go up when everyone is singing at once. One review complained about seat disruption from an inconsiderate concertgoer, which is a reminder that your seat location is only part of the story, your neighbors matter too.
Here are a few comfort moves that work regardless of where you sit:
- If you choose dancefloor, wear breathable shoes and plan to stand the whole time.
- If you choose seated blocks, consider bringing something small for arm-rest space or personal comfort.
- Arrive earlier than you think you need, not to be early and bored, but to avoid stress if your ticket needs extra attention at entry.
- Bring realistic expectations about crowds: this is a must-see ABBA event, so it will feel like an event.
And yes, glitter is popular for ABBA nights. You will see the costume energy in the room, which can add to the fun, even if you keep it subtle.
Who ABBA Voyage is best for

This show is a strong match if you fall into one category, or a mix of categories.
ABBA fans: You get the nostalgia, the songs, and the production style that aims to recreate that classic pop feeling. Multiple reviews describe it as an emotional night that makes ABBA feel alive again.
Tech and production fans: You are watching motion-capture performance and futuristic staging built into a real live concert format. If you enjoy seeing how modern entertainment is engineered, this hits the sweet spot.
People who want an iconic London night: The venue, the show format, and the overall energy make it an easy “book this for the trip” experience.
It is less ideal if you mainly want real human performers on stage, with no digital mediation. Even if most people find the avatars very convincing, a minority note the movement can feel robotic.
Should you book ABBA Voyage tickets in London?
Yes, I would book ABBA Voyage if ABBA is part of your idea of a perfect London night out and you can plan ahead. With tickets often booked about 59 days in advance, waiting until the last minute can mean limited availability.
Book with confidence when you:
- Want the combination of live band + high-tech visuals
- Are comfortable choosing your seating area ahead of time
- Are okay budgeting for food and drinks separately
Think twice when you:
- Need lots of personal space, since the dancefloor is standing only and the arena can feel crowded
- Are worried about entry scanning problems, even though your ticket is mobile and confirmation is provided. Keep both your app ticket and booking details handy.
FAQ
How long is the ABBA Voyage show?
The show lasts about 1 hour 40 minutes.
Is food included with the ABBA Voyage ticket?
No. Food and beverages are not included.
Are tickets mobile, and will I get confirmation?
Yes. Tickets are mobile, and you will receive confirmation at the time of booking.
What seating options are available?
There are seated sections in blocks A, B, C, D, E, F, G, H, J, and K. There is also a dancefloor section, and the dancefloor is standing only.
Where is the experience located?
It is in London, England, and it is near public transportation.
Can I cancel or change my ABBA Voyage ticket?
No. The experience is non-refundable and cannot be changed for any reason.
If you want, tell me your preferred vibe (standing and dancing, or seated comfort), and I can suggest how to choose between seated blocks and the dancefloor.
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