Reviewed · BLACK CAB & TAXI TOURS
Ted Lasso London Taxi Tour
London has plenty of famous sights. This one has famous laughs.
This Ted Lasso London Taxi Tour turns the show’s world into a real, hop-in-the-cab route through Kensington and Richmond, so you can spot filming locations you’ll recognize fast. I especially like the round-trip hotel pickup setup and the private, black cab format that keeps the day moving without wrestling with the Tube. My only caution: the tour is built for fans of the series, and a few of the best moments involve stopping for drinks or food, so you’ll want a little spending money since snacks are not included.
What makes it work well is how it’s paced for a half-day. You get multiple photo stops, plus short taxi hops between areas, which keeps the magic from feeling like a long scavenger hunt. It’s stroller-accessible, service animals are welcome, and you’ll be traveling in an air-conditioned vehicle with WiFi and bottled water on board. If you want a strict, ticket-only sightseeing tour with no show references, this may not feel like your best match.
In This Review
- Key highlights at a glance
- A black cab route that matches the show’s pace
- Price and value: what $475 per group actually buys
- Hotel pickup and the 4-hour timing that keeps you from burning the day
- Stop 1: Kensington High Street into Richmond, where Ted’s vibe shows up
- Stop 2: Sam’s restaurant in Kensington for photos and show flavor
- Stop 3: A short ride to AFC Richmond training ground
- Stop 4: Richmond Green, the pub scenes, and a drink at the bar
- Stop 5: A Taste Athens in Richmond for food, photos, and a stroll
- The guide makes it better, and you’ll see that fast
- What’s included, what’s not, and how to prep like a pro
- Who should book the Ted Lasso London Taxi Tour
- Should you book it? My straight answer
- FAQ
- How much does the Ted Lasso London Taxi Tour cost?
- How long is the tour?
- Is hotel pickup included?
- Can you be picked up from the airport?
- What language is the tour offered in?
- Is this tour private or shared?
- What is included in the price?
- Are snacks included?
- Is the tour stroller-accessible and are service animals allowed?
- Does the tour stop at Richmond Green, and is admission free there?
- What is the cancellation policy?
Key highlights at a glance
- Black cab experience with a Ted Lasso themed route that feels like the show, not just London sightseeing
- Hotel pickup included in the standard option, plus WiFi and bottled water in the cab
- Filming-location stops around Kensington and Richmond, including the areas tied to Ted’s apartment vibe and Richmond Green scenes
- A Taste Athens stop built for photos and a stroll, ideal if you like food as part of the story
- Private group format (your group only), with the tour priced per group up to 6
A black cab route that matches the show’s pace

This isn’t a museum tour with a single entrance and a single route. It’s a London black cab day that runs like a scene montage. You spend your time where the story lives, then get whisked to the next stop before you start overheating, getting lost, or losing the thread.
The cab matters more than you might think. London traffic and short distances can turn “just one more stop” into a half-day headache. Here, you get structured timing around distinct areas. The tour clocks in at about 4 hours, with a mix of longer and short stops so you can take pictures, walk a bit, and still make it to the pub and the food stop without feeling rushed.
And yes, it’s English-language throughout, and you get a mobile ticket. So you’re not juggling paper vouchers while you’re trying to find your guide outside a very busy London street.
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Price and value: what $475 per group actually buys

The cost is $475.18 per group, up to 6 people, and it’s a private tour. That pricing changes the math in a good way.
If you fill the cab with 6 people, you’re looking at roughly $80 per person for a themed half-day with pickup, WiFi, water, and private transportation. Even if you’re only a couple, you still get a full 4-hour experience that is built around recognizable show locations, rather than generic “London in a taxi” sightseeing.
Where the value gets real is in what’s included:
- bottled water
- air-conditioned vehicle
- private transportation
- WiFi on board
- tickets on several of the stop segments
Where you should plan a little ahead:
- snacks are not included
- drinks and food at pubs and restaurants will be on you, because those are stops you can choose to enjoy once you’re there
So if you’re the type who likes the show and also likes the practical side of travel, the price feels more like “buy the time and convenience” than “pay for a label.”
Hotel pickup and the 4-hour timing that keeps you from burning the day
Pickup is a major quality-of-life win here. The standard option offers round-trip hotel pickup, which means you spend less time figuring out meeting points and more time looking at the street signs and storefronts that will trigger your show memories.
The tour also offers pickup from the airport, but that comes with an extra cost. If you’re landing and want to start immediately, it can be worth it. If you’re trying to keep costs tight, you may prefer a Central London pickup instead.
The day runs within the operator’s listed hours, Monday through Sunday from 9:00 AM to 4:00 PM. Since the tour is about 4 hours, you’ll want to plan your schedule so you’re not cutting it close to late meals or evening plans. Think “finish with time to relax,” not “max it out until bedtime.”
One more detail I like: service animals are allowed and it’s stroller-accessible. That makes the tour feel more flexible for families, not just couples doing a themed date.
Stop 1: Kensington High Street into Richmond, where Ted’s vibe shows up
The tour starts on Kensington High Street, then rides toward Richmond. This is the part of the route that often does the most emotional work for fans, because the show’s world is built out of neighborhoods like this.
You’ll get time to see where Ted’s apartment is and also the pub where you can have a drink where Ted does. That means you’re not only looking at exteriors. You’re also getting an early taste of the on-screen hangout energy, with a natural “let’s take photos, then slow down and enjoy the moment” rhythm.
This stop is designed for a longer session, about 2 hours, and it includes admission ticket time. The advantage is that you can pace yourself. Take pictures first, then circle back and enjoy the location in a more relaxed way.
A drawback to keep in mind: 2 hours can feel like a lot if your group has very different interests, like one person loves every photo and another wants to keep moving. If that’s your group, agree upfront on how many photos you want before you start hunting for the perfect angle.
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Stop 2: Sam’s restaurant in Kensington for photos and show flavor
Next comes Kensington again, starting at Sam’s restaurant. You’ll pause for history and photo time. This is one of those stops that works even if you don’t think you’ll care about details. The reason is simple: the show has a habit of turning everyday places into character moments. When you see the real storefront energy, the references click.
The stop is shorter, around 30 minutes, and admission is included. Use that window to do two things:
1) grab your key exterior shots
2) look for the cues the guide points out so the location feels real, not random
If you’re traveling with kids or someone who gets restless, the shorter duration can also be a plus. It’s enough time to feel like you visited something meaningful, without turning into an exhausting walking block.
Stop 3: A short ride to AFC Richmond training ground
Then you jump back into the taxi for a quick hop to the AFC Richmond training ground. Expect a brief stop, about 30 minutes, again with admission ticket time included.
This is the stop I’d call the “payoff shot.” You’re not trying to spend all day here. You’re trying to see the place, take your photos, and connect it to what you love about the show’s heart, grit, and hope.
Practical note: training-ground areas can involve sidewalks, fences, and viewing from specific angles. Plan your photos early, and don’t wait until the end of the stop to realize you’re stuck behind a gate or a crowd. A quick first-round photo plan saves stress.
Stop 4: Richmond Green, the pub scenes, and a drink at the bar
Richmond Green is one of the core vibe stops. You’ll go into a pub tied to important filmed scenes, and the tour note says the admission here is free. You can even grab a drink at the bar.
This is about 30 minutes on the schedule. Short time, but high impact. Pub locations are where the show’s atmosphere lands hardest. The rooms, the signage, the general feel of the place. Even if you’re not ordering the exact same drink as a character, you’re stepping into the same mood.
This stop is also where you can expect the tour to be flexible in a practical way. One of the guides described in reviews, Marc, was noted for being patient while a fan had a burger at the pub. That kind of flexibility matters, because it turns a set schedule into a real experience you can actually enjoy.
One consideration: if you’re traveling with people who do not want pub time, this is the stop where you may need to agree on the plan. Maybe they grab a non-alcoholic drink and use the time for photos, or maybe they take a quick walk while you stay inside.
Stop 5: A Taste Athens in Richmond for food, photos, and a stroll
The final stretch moves toward Nathans favorite restaurant, A Taste Athens, and you’ll stop for photos and a stroll around the area. This stop is about 30 minutes and admission is included.
This is where the tour becomes more than show spotting. Food is part of the story, and the chance to walk around and take in the restaurant setting gives the day a satisfying ending. It also works well for groups because it’s easy to split tasks: some people focus on photos, others chat, and you can all meet back at the same point if someone needs a quick pause.
If you’re a foodie, this stop is especially satisfying because it lets you think like a character, not just like a tourist. You can plan to order something after the tour too, but even just the stroll and photo moment helps the whole day feel complete.
The guide makes it better, and you’ll see that fast
The big theme across the best experiences is the guide’s ability to connect locations to what you actually remember. The names Jon and Marc show up in standout feedback, with both praised for guiding fans to the exact spots and keeping things comfortable.
What you should look for in a great guide on a tour like this:
- clear, practical directions for where to stand for photos
- flexibility when someone wants to order a quick drink or a bite
- show knowledge that doesn’t feel like reciting trivia
That last one matters. If the guide explains just enough, you feel the story connect, and you don’t lose the day to long monologues.
What’s included, what’s not, and how to prep like a pro
Here’s what you can count on:
- bottled water
- air-conditioned vehicle
- private transportation
- WiFi on board
Here’s what you should plan for:
- snacks are not included
- pub and restaurant stops can involve purchasing drinks and food
- you’ll want to be ready for walking and curb hopping around photo stops
Quick prep tips that make the tour smoother:
- wear comfortable shoes. Richmond and Kensington streets add up fast
- bring a phone charger or power bank since you’ll take plenty of photos
- if you want the best bar or burger moment, check in with your group early so you’re not splitting up at the last minute
Also, since the tour is stroller-accessible, you can plan for a smoother experience with the right pace. Still, keep in mind that photo stops are short and may involve uneven sidewalks or curb cuts.
Who should book the Ted Lasso London Taxi Tour
This is ideal if you fit any of these:
- you are a Ted Lasso fan and want a show-first route through London
- you like filming-location tourism but prefer it structured, in a cab, not on your own
- you want a private half-day with pickup and comfort basics like WiFi and air-conditioning
- you care about food moments in the story, especially the A Taste Athens stop
It’s less ideal if you want a general London highlight tour without show references, or if your group is not interested in filming locations and would rather spend the time in museums or large landmarks.
If you’re traveling solo, it can still work well because the private setup means you’re not stuck with strangers. The biggest factor is whether the show references are your kind of travel.
Should you book it? My straight answer
If you’re even a medium fan of Ted Lasso, I think you’ll enjoy this. The structure is friendly for a half-day, the black cab format keeps it comfortable, and the stops are placed in a way that makes the show feel real.
Book it if you want:
- a fun, photo-friendly route with built-in show moments
- hotel pickup convenience
- a day that ends with both atmosphere and food
Skip it if you:
- want purely classic tourist sights and no show theme
- need snacks and meals fully included, because you will likely buy something at the pub or restaurant
- prefer a long, museum-heavy itinerary over short, location-based stops
FAQ
How much does the Ted Lasso London Taxi Tour cost?
It costs $475.18 per group, with a maximum of up to 6 people.
How long is the tour?
The tour is approximately 4 hours.
Is hotel pickup included?
Yes, round-trip hotel pickup is offered as part of the experience.
Can you be picked up from the airport?
Airport pickup is available, but it incurs an extra cost. You can contact the operator for details.
What language is the tour offered in?
The tour is offered in English.
Is this tour private or shared?
It is a private tour, meaning only your group participates.
What is included in the price?
Included items are bottled water, an air-conditioned vehicle, private transportation, and WiFi on board. Several stops also include admission tickets.
Are snacks included?
No, snacks are not included.
Is the tour stroller-accessible and are service animals allowed?
Yes. The experience is stroller-accessible and service animals are allowed.
Does the tour stop at Richmond Green, and is admission free there?
Yes. Richmond Green includes a pub stop where the admission ticket is free.
What is the cancellation policy?
You can cancel up to 24 hours in advance for a full refund. If you cancel less than 24 hours before the start time, you will not receive a refund.
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